As a rental property owner in Taylor, you know that effective marketing is key to finding perfect tenants. And if you haven’t implemented virtual tours yet, you’re missing out! Providing potential tenants with virtual tours of your rental properties is a fantastic way to let them see what they’re getting before visiting.
We’ll outline the benefits of virtual tours for your rental property marketing and explain why every property owner should use them.
Virtual Tour Basics
A virtual tour is a digital simulation walk-through of a rental property. Unlike photographs that show the property from a single angle, virtual tours offer a detailed look into every room.
Recent studies reveal that renters desire virtual tours of rental properties. Zumper’s findings show that more than 70% of renters would rent an apartment sight unseen if they could view it via a 3D virtual tour.
Types of Virtual Tours
Virtual tours offer an immersive experience for potential tenants to view your rental properties. These tours let potential renters evaluate the space and see if it fits their needs without visiting in person.
There are three primary types of virtual tours: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour consists of a single panoramic image created from multiple photographs. These tours enable potential tenants to see a whole room in one image and click and drag to explore. Creating 360 virtual tours is easy and relatively affordable, making them a good choice for property managers new to virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They enable potential tenants to virtually tour the property as if they were on-site. These tours are generated by taking many photos of a rental property and assembling them with special software. Even though it may appear complex, there are many user-friendly tools and services available to help. Due to the significant time and effort required, high-end rental properties generally use three-dimensional virtual tours.
- Virtual Reality Tour. The most immersive and newest type of virtual tour is the virtual reality (VR) tour. These tours give potential tenants the ability to wear a VR headset and explore the property as if walking through it. Even though VR tours are still relatively rare, their popularity is growing as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours significantly ease the traditional hassle of property tours. Prospective tenants can view your rental properties from the comfort of their homes or during work hours. This is especially beneficial for renters from out of state or abroad who find it hard to arrange physical tours.
- 24/Hour Availability. Potential tenants can access virtual tours anytime, 24/7. This means they can tour your rental properties at their own convenience, without scheduling around your availability. This tool is powerful, providing them with flexible viewing options.
- Increased Engagement. It is proven that virtual tours enhance engagement. Potential residents spend more time on websites offering virtual tours than on those without them.
- Improved SEO. Along with greater engagement, virtual tours can enhance your rental property’s SEO. Google appreciates fresh content, and adding a virtual tour to your property listing is a great way to add new material and boost your search ranking.
How to Optimize Your Virtual Tours.
- Quality Matters. Ensure that your images and videos are high-quality, steering clear of low-resolution or blurry photos. To give potential tenants a clear view of your rental properties, use high-quality virtual tour content.
- Include a Call to Action. Place a call to action (CTA) at the end of your virtual tour. A CTA is a message or button that motivates potential tenants to take the next step, such as scheduling a showing or reaching out for more information. Adding a CTA makes it more likely that potential tenants will choose to rent from you.
Virtual tours let potential tenants explore your rental properties without having to visit them physically. Real Property Management Capital City can help you market your Taylor properties and maximize your chances of finding reliable tenants. Contact us online or call 512-572-6799 today!
We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.
